Facebook's Fatal Weakness 10/27/16

Facebook has managed to change us over the last decade by providing us with a sense of online community that we hadn't experienced prior. Unfortunately, Facebook's algorithms dictate the posts that pop up in our feed and their importance to us without us knowingly consenting. We are essentially powerless against these algorithms that pay close attention to what we click, like, and follow and we are shown a feed that corresponds consequently. Amazon and Google have given us a stronger sense of individuality as we have more control over what we are shown. We tailor Amazon and Google to ourselves as Facebook does the opposite. I don't think that Facebook will go anywhere soon, but Mark Zuckerberg should be wary of how people are able to more easily put their trust in other media outlets that don't dictate our preferences for us. Because of Facebook's longevity, and the fact that many Facebook users have had an account since its genesis a decade ago, rebuilding an online community that people would be willing to forgo Facebook for would be a gigantic feat. It won't happen overnight, but at some point, I think people will want to regain control of what feeds they are shown and the types of media accounts they utilize.