Can Facebook Fall?

After reading the article, "Facebook's Fatal Weakness" I can't agree more with the author's grievances with the platform. Like Google, Amazon, and Apple, Facebook is a digital behemoth and is used by most people who actively use the internet for social media. However, unlike its tech counterparts, Facebook is particularly notorious for not pertaining to its users needs. Time and time again the company confirms that their primary goal is ad revenue even if that goal is a detriment to user satisfaction.
Despite its backwards rhetoric, Facebook continues to maintain its widely active user base. This arises a question, can this Social Media Monopoly be toppled? What past examples can we learn from?
Back in 2012, we did see a new social media app unlike anything before it that started to chip away at Facebook's user base, however, this success was moot after Facebook purchased the photo sharing app for $1.3 Billion. The only independent social media platforms that still stand to chip away at their numbers would be Snapchat and Twitter. While there are a myriad of other platforms, Twitter and Snapchat are the only two that have a significant number dedicated non-facebook users. Regardless the platforms likely will not be able to pose a serious threat to the mighty Facebook as their platforms are not as dynamic and Twitter especially has had difficulty capitalizing on its platforms success.
We all remember when the original major social platform MySpace was suddenly toppled by Facebook's far superior platform. Its possible that in the future another college start up could tackle the beast that is Facebook but until that time comes, we will continue incessantly checking our feeds and posting our status again and again.