Social Bias in Web Technology

There has been many recorded incidents where newly, found technology involving algorithms have created biasness within our social media platforms. Computer based software has generated automatic tagging in social media photos for instance, sometimes tagging essentially a black person as a gorilla. This software system has created more of a biasness amongst us than ever before. We already deal with racial and sexist issues in our society in general, but now as technology advances it is creating more of a rift between us. These systems can even cut out certain web surfers, to where only ideal web surfers can see certain information exposed on the web such as job listens for only certain applicants. Advances in technology are suppose to essentially cut this out, creating more of a smooth operating system, not prejudice. I believe that when it comes to corporations and certain businesses, this certain operating system runs in their favor. They have certain prejudice motives to where they want certain ideal candidates. For instance it is like when you shop at a certain online store, anywhere else you surf online it is going to show you certain online advertisements for that particular store. The companies of course want that because its a reminder to the people who already shop there, not just technology working for you.