Media Effects Team Red

MEDIA EFFECTS

Samantha Ragsdale (6), Shumaila Kidwai (2), Natalie Tomanek (3) , Shane Lee (5)

Define and give examples of “media” (i.e., is it a content producer, a platform, a device or what?)

Media is the message and content being shared from a platform.

Define and give examples of “effects” (i.e., What do you consider an effect? Attitude change or reinforcement? Behavioral change or reinforcement?, etc.)

The alteration of behavior, perception, or attitude. It creates a change in social and psychological aspects.

Competition #1 - Examples of Effects:

1. “The Attack of Children Effect” Video games could potentially cause young children to become more violent as they mature.
2. “The Kim K Wanna Be Effect” Images of photo-shopped celebrities and models could lead young women to develop a skewed body image.
3. “It’s Complicated! Effect” The dysfunctional images of relationships portrayed on television shows and movies may lead people to believe that that kind of treatment is acceptable from a significant other.
4. “Its 2016 ya’ll Effect” Television and movies reinforces outdated gender roles and expectations which leads to slower advancement of those issues.
5. “Cell Phone Anonymous Effect” Social media causes young people to increasingly become more addicted to their phone.
6. “@ me next time Effect” A rise in social media use in younger, developing teens, can lead to higher rates of bullying online.
7. “Tell Me Who I Am Effect” Media representation of race creates a stereotype.
8. “Call Now and Confirm Persuasion Tactics!” Persuasive principles (Cialdini) are used to get people to act/behave a certain behavior. Example - Infomercials - They use various principles to get people to buy their product (social proof, scarcity, etc.). 
9. Empathy Activation - By empathizing with the content, we are more inclined to want to act on those feelings. Examples - Those sad dog videos or donating to help starving children in africa commercials.
10. Social Learning -  individuals do not need to personally act out a behavior to learn it; they can learn from observation. Example - Love has no labels commercials. They construe advertisements that show that we should love everyone equally (gender, sexuality, race, etc.).
11. Messenger and texting - causes crashes
12. “Creating Bridezilla Effect” (Pinterest causes unrealistic expectations)
13. “Show me the likes!” Desiring more likes on Facebook affects our perpetual want for approval and affirmation. 
14. “Me, Myself and I Effect“ Facebook and Instagram causes a narcissistic and egotistical mindset. 
15. “............ SQUIRREL! Effect” Social media causes a short attention span.
16. Subliminal messages in movies influences us subtly. 
17. Media sets the example of what is “cool” in society, which creates a stigma regarding certain aspects. 
18. Depressing content in the news causes people to think the world is terrible. 
19. The number of followers we have affects our self esteem.
20. Filters create a skewed perception of ourselves.
21. Free apps makes us greedy.
22. Music affects our mood and views on life. 
23. “If it’s on the internet, then it must be true!” the information being presented online affects our ability to think about if it’s true or not. 

Competition #2:

“............ SQUIRREL! Effect” Social media causes a short attention span.