- Alexandra (2), Jeremy (2), and Jamie (4)
- Media
Definitions:
- Merriam Webster definition: “the system and organizations of communication through which information is spread to a large number of people”
- A system in place for users to both gain and give information
-internet, social media platforms, news programming
- A sharing network that connects individuals to the greater world
- Different sources and platforms used to share news to the world
Examples:
- Social media platforms: Facebook, Twitter, Instagram, etc. - more personal interaction, tailored to your interests
- News channels: CNN, MSNBC, Fox News - “official” news sources that focus on most notable events
- Content creators: YouTube personalities, bloggers - people not directly tied to major news sources
- Effects
Definitions:
- Merriam Webster Definition: “a change that is a result or consequence of an action or other cause.”
- The reaction a user has to media
- How an individual is influenced to action by a piece of media
Examples:
- Change in opinions, viewpoints
- Our Effects
1.Video Games exacerbate young child’s bad mood/poor outlook on life adding to depressive thoughts and bad behaviour
Aggravation (Preceding) Theory→ Person’s prior emotional/mental state being aggravated and will have direct effect for some period of time over preceding environment’s stimulus
Based on Priming Theory
Media: Video Game
Effect: Aggravates already depressed child’s mood preceding playing a video game. Behavioral aggravation in an increasingly positive or negative manner
2. Oldest Child who doesn’t have an older sibling to look up to looks to media (TV and magazines) for social cues, personality shaping, goals, etc...
Eldest Role Model Theory→ Media use is purposeful to created a role and role model figure to emulate having moderate to powerful effects on character and personality shaping.
Based on User and Gratifications having Moderate to Powerful Effects
Media: TV and magazines
Effects: Personality development and outlook attributive effects
Links: https://www.psychologytoday.com/blog/the-media-psychology-effect/201203/brain-behavior-and-media
3. “I want my life to be on Television” Theory- A person’s need to share every bit of drama, or information in their life, in order to receive a certain reaction. By oversharing, a person is is expecting a emotional based, solving reaction from others, as seen on television programming. (ex. One may post about their bad day, hoping someone will give a reaction helping the situation. Expecting a greater result from ranting.)
4. Multiple Platform Viewing Theory- A person is able to gain more information while viewing media on a number of platforms at once, while not retaining a majority of the information gained, as if just watching one source. (can be watching television programming, while watching sports on phone, and tweeting on computer, will know what’s being viewed, or discussed, but won’t gain anything from viewing all aspects
5. Harambe Effect - when the global political climate is so tumultuous that society collectively decides to “memeify” and fixate on a bizarre, largely inconsequential news story (ex: the Harambe meme that blew up in summer 2016, a year of extreme political and racial tension as a distraction from more important world events)
Media: various platforms/websites, mainstream/traditional media
Effects: cultural distraction, over-politicization of a non-political event
6. Meme Lag - the time between the inception of a meme in the fringes of the internet to blowing up on major sites; typically by the time the meme reaches the mainstream, the creating group has moved on to a new meme and has “disowned” the old meme or finds use of it embarrassing (ex: Health and Human Services using the “doge” meme in 2014, several years after the meme was coined and became widespread)
Media: various platforms/websites
Effect: profound divide between organically produced content and forced content from businesses and latecomers, cultural need to be “first” to something (the hottest new meme)
7. Platform Shift - when a platform introduces new features or changes old ones, the way people communicate on the platform begins to change (ex: Twitter introducing the ability to retweet yourself and quote tweets allowed users greater flexibility in the ways they used the site to express themselves and communicate)
Media: Twitter
Effect: change in communication patterns
8. Beauty Guru Effect - the more unclear someone is about paid advertising on their platform, the more distrustful people become of their opinion
Media: YouTube, blogs
Effect: Loss of viewers/readers, loss of credibility
No comments:
Post a Comment