After reading the article “Giants
behaving badly: Google, Facebook and Amazon show us the downside of monopolies
and black-box algorithms” by Mathew Ingram, I thought about the discussion we
had in class Tuesday. We were given situations, voted and discussed if they
were acceptable, unacceptable, or dependent. This article looks at three
internet giants, Amazon, Google, and Facebook, and talks about recent times
these companies have exposed their power. The article claims that each of these
companies is monopolizes, or are doing something to monopolize the product. After
reading each recent activity, I thought to myself, is this acceptable, unacceptable,
or dependent on other factors?
The first post was on amazon, and
how they use their power, to get better deals with book sellers. They make it
difficult to find certain books, possibly based on the deals they have with
those companies. The article discusses how some believe this is no different
than physical stores doing the same things, in order to get better deals on
product. However, it makes it even more difficult when the item isn’t physically
able to be found. In this situation I find it dependent on a number of factors.
Though the article gives a good argument, on how this should be deemed illegal,
it seems that Amazon is simply using the laws put in place to their advantage.
I would need more information on the deals, and how often this happens, in order
to say I believe the action to be unacceptable. The next post talked about
google, and their powerful algorithm they use. It discussed a case where a
company suffered form an updated algorithm. This company relied on google for
customers, and the new update forced their link down multiple pages. The
company blamed google, however google denied this happened purposefully, and couldn’t
explain how the new algorithm did this. I find this case acceptable, as I doubt
google changed their entire algorithm in order to destroy this one company.
There are other ways to succeed without google, and though it shouldn’t be on
google to have that large of an impact, it seems google did something to
improve their own brand, and unknowingly hurt another. The final post was on
Facebook, and how their algorithm helps pave the way for users to view certain
posts. This seems to be the most unacceptable, however I still believe it is
dependent on other factors. Facebook shouldn’t be using code to have people
view certain things over others. However it is just as much on the user, to
avoid things they don’t want to see. Also there are a number of other platforms
that could be used, if Facebook isn’t giving you proper content.
In the end the article discusses
ways to avoid these companies, but in fact these companies are unavoidable.
They are the gold standard, and use their power accordingly. This is no
different than any other giant company, it just happens to be internet based,
which most believe should be free. What I gained from this article, and class
discussion, is there is a lot of grey area in these scenarios. They are
dependent on a number of things, and though they seem intrusive, it is a matter
of how the companies use these advantages.